Goal completion tracking is the ultimate way of measuring online success, it can be sale, sign-up, engagement or even abandonment. Number of goal completions is not just a figure, it’s what we can use to find insights to obtain better outcomes. Many people are still just comparing number of goal completions month by month or day by day, but they are yet to know where has to be improved. So how can we determine the goals value in an effective way?My answer is: Advanced Segmentation.

google analytics advanced segmentation

One of my clients has multiple ads running on Facebook, Google Adwords and it also has a large amount of traffic from Google organic search. How would I tell them the performance of ads? Maybe just number of goal completions of each day or each month? NO, if I do that, I won’t be able to tell where we should improve, whether is ad not attractive enough, or the landing page sucks or anything else. Apart from that, customer behaviors are totally distinguishing on different sources, segmenting the goals data can help understand those behaviors and hence find better solutions.

Here are the steps of setting up advanced segmentation of goals (take my client’s data as example)

Are you still creating Google Adwords campaigns and ad groups by manually typing in Google Adwords API? If you have less than 20 ad groups then you will be fine, but what about 200? even 2000 ad groups? This post entry is for those new PPC managers who are struggling with creating massive Google Adwords Campaigns (let’s say 500 ad groups each), but please bear in mind, it is Not any sort of fancy new technique to magically create 500 Ad groups from uploading excel spreadsheet within 2 minutes. Although I would love to see Google to come up with any new functionality to make my life easier, but apparently they cannot just let me finish my job within 5 minutes.

easy and fast create google ad groups

See how fast that man is typing in the picture? You better to be faster than him. In order to get massive ad groups created faster and easier, we need following tools

• Microsoft Office Excel
• Google Adwords Editor
• A bottle of Redbull (it’s boring work, make sure you don’t fall asleep)

Avinash Kaushiv is one of the most famous Web Analyst in the world, you can always find best knowledge and latest technology of Web Analytics World in his blog. Not even to mention his two great books, “Web Analytics 2.0
” and “Web Analytics: An Hour a Day“, which provide some of most enlightening points of view and best practices. However, this post is NOT a review of his books, it’s about how I won a copy of “Web Analytics 2.0″ from Avinash Kaushiv and how possibly you can win this copy from me.

how to win web analytics 2.0 from avinash

I started using O2 service since I came to UK in 2004, the reason that I had chosen O2 was because it was the sponsor of Arsenal football team. 5 years later, after having enough time of weak signal in London and poor customer service (refused to send me a PAC number unless I could post a request letter to them, which I did, but I never received my PAC number), I decided to compare online mobile offers to get a new number, either Pay As You Go (top-up) or Monthly Contract.

Online Marketing Inspiration from O2 Campaign

Soon I made my decision to choose PAYG rather than monthly contract because I don’t really need a new mobile to replace my blackberry. I searched three major mobile service providers for free sim card, which were Vodafone, Orange and O2, (yeah, damn, I still couldn’t forget O2) and here were the results. Guess which service did I finally pick?

In the world of Web 2.0, instead of the voice of website owner, customer voice becomes more and more important. Webmasters realised the necessity of customer satisfaction and many of them are yet to find out how to track and measure it. According to Avinash Kaushiv’s invaluable book -Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, he pointed out the importance to analyse the voice of customers in his multiplicity strategy. So what is this yet another free online survey tool?

free online survey tool

It’s 4qsurvey.com, collaborated by Avinash Kaushik and iPerceptions.com.

Is Google moving out of China? This won’t be a good news for SEOers China, as Baidu.com will dominate the entire search market. I read this on a random SEO blog which I cannot remember the name, a Chinese internet expert whose name is Yanping Hu posted “Google is moving out of China, all the servers are relocating” on sina microblog (similar to twitter) and he ensured what he said is truth. Soon, Google PR denied this information as expected.

Here is the screenshot of his message:

Translation here:

True message: Google starts to move out of China, all the servers in China are relocating

If this news is true, why would Google give up Chinese market? Let’s go back to the history and reveal the story between Google and Baidu (Baidu is the largest search engine is China)

First of all, I would say there are more than hundreds of great blogs about internet marketing including Search Engine Optimisation(SEO), Search Engine Marketing(SEM), Social Network, Affiliate Marketing, E-commerce and so on. But lets be realistic, nobody has time to read all of them, and even if someone has the time to read them all, he should spend time on doing practical work rather than be a bookworm (maybe should call it blogworm?).

I’ve been reading many blogs since I started touching internet marketing, I was mainly focused on SEO blogs, but soon found out internet marketing is not only about SEO, it’s just HUGE. So I expanded my reading list to SEM, social network, affiliate marketing, e-commerce and designing, and chose the best ones amoung them.

Here I break blogs down to 5 categories, SEO/SEM (top 3), Social Network (top 3), Affiliate Marketing (top 3), Designing (top 1) and ecommerce (top 1).