Do you know you may miss some SEO opportunities to rank well for your targeting keyword because of wrong anchor text or even missing anchor text in existing inbound links?
People talk link building strategy every day, it’s an endless task to acquire inbound links, no matter it’s link baiting (bascially it costs a lot of time to create something useful), or social network profiles establishing (not very useful, especially if you don’t have time to get involved), or directories (you are more likely to pay for the good ones), or buying links (money + risk) or any other form of link building. Yes, it’s the most difficult part in SEO, and it’s unavoidable for most of the websites who want to rank better.
However, there are some companies who have good reputations, old websites with a bunch of quality inbound links already, and they are yet to know the great benefits of SEO link building implementations. One of my clients are amongst the companies I described above, they are very cautious of executing any SEO off-page optimisation and social network involvement due to the risk of damaging the reputation of their business. It’s understandable especially they are in the traditional industry, they haven’t got great knowledge about internet and if there is anything goes wrong, the impact would be disastrous. However, they still want to rank better for their keywords…
Due to restricted policy, I could not use my client as a perfect case study. The situation for them is, pretty much done all the SEO on-page optimasation, old domain with high authority, quite a few quality inbound links, and they are yet to decide to start link building or not, even though I proposed so many times with different ways to approach. So I tried proposed not to acquire new inbound links, but to optimise existing inbound links.
Here I randomly picked www.next.co.uk as an example (assume it does not want any further link building), and show step-by-step how I come up with this existing inbound links optimisation strategy.
