Goal completion tracking is the ultimate way of measuring online success, it can be sale, sign-up, engagement or even abandonment. Number of goal completions is not just a figure, it’s what we can use to find insights to obtain better outcomes. Many people are still just comparing number of goal completions month by month or day by day, but they are yet to know where has to be improved. So how can we determine the goals value in an effective way?My answer is: Advanced Segmentation.

google analytics advanced segmentation

One of my clients has multiple ads running on Facebook, Google Adwords and it also has a large amount of traffic from Google organic search. How would I tell them the performance of ads? Maybe just number of goal completions of each day or each month? NO, if I do that, I won’t be able to tell where we should improve, whether is ad not attractive enough, or the landing page sucks or anything else. Apart from that, customer behaviors are totally distinguishing on different sources, segmenting the goals data can help understand those behaviors and hence find better solutions.

Here are the steps of setting up advanced segmentation of goals (take my client’s data as example)