First off, I want to say thanks to SEOmoz (a very authoritative SEO blog) for holding this amazing SEO webinar. Though it was SEOmoz’s first ever webinar, but apparently it was really successful (SEOmoz had to add a second session due to overwhelming responses).  I missed first webinar session due to arrived home very late on 10th Dec. For the second session, which was few hours ago, I finally managed to get home early (6:45pm London), though was still late for first two chapters. This wrap-up is just for those who hasn’t got a chance to join this webinar and my note taking speed was not fast enough, I am sorry for any missed part.

seo tips from seomoz pro webinar

This link building strategies webinar covered following topics

Nedstat is one of the largest Web Analytics company in Europe, it provides comprehensive and complex web data analysis solution to many big brands. Because one of my clients is currently using Nedstat to track website, so I am quite lucky to have fully access to it. I decided to write a number of posts of how I use Nedstat to analyse web data and generate insights for improving performance.

nedstat web analytics

Here is Nedstat Web Analytics Series 1, to use Direct View to determine the customer behavior.

Goal completion tracking is the ultimate way of measuring online success, it can be sale, sign-up, engagement or even abandonment. Number of goal completions is not just a figure, it’s what we can use to find insights to obtain better outcomes. Many people are still just comparing number of goal completions month by month or day by day, but they are yet to know where has to be improved. So how can we determine the goals value in an effective way?My answer is: Advanced Segmentation.

google analytics advanced segmentation

One of my clients has multiple ads running on Facebook, Google Adwords and it also has a large amount of traffic from Google organic search. How would I tell them the performance of ads? Maybe just number of goal completions of each day or each month? NO, if I do that, I won’t be able to tell where we should improve, whether is ad not attractive enough, or the landing page sucks or anything else. Apart from that, customer behaviors are totally distinguishing on different sources, segmenting the goals data can help understand those behaviors and hence find better solutions.

Here are the steps of setting up advanced segmentation of goals (take my client’s data as example)

Are you still creating Google Adwords campaigns and ad groups by manually typing in Google Adwords API? If you have less than 20 ad groups then you will be fine, but what about 200? even 2000 ad groups? This post entry is for those new PPC managers who are struggling with creating massive Google Adwords Campaigns (let’s say 500 ad groups each), but please bear in mind, it is Not any sort of fancy new technique to magically create 500 Ad groups from uploading excel spreadsheet within 2 minutes. Although I would love to see Google to come up with any new functionality to make my life easier, but apparently they cannot just let me finish my job within 5 minutes.

easy and fast create google ad groups

See how fast that man is typing in the picture? You better to be faster than him. In order to get massive ad groups created faster and easier, we need following tools

• Microsoft Office Excel
• Google Adwords Editor
• A bottle of Redbull (it’s boring work, make sure you don’t fall asleep)

Avinash Kaushiv is one of the most famous Web Analyst in the world, you can always find best knowledge and latest technology of Web Analytics World in his blog. Not even to mention his two great books, “Web Analytics 2.0
” and “Web Analytics: An Hour a Day“, which provide some of most enlightening points of view and best practices. However, this post is NOT a review of his books, it’s about how I won a copy of “Web Analytics 2.0″ from Avinash Kaushiv and how possibly you can win this copy from me.

how to win web analytics 2.0 from avinash

I started using O2 service since I came to UK in 2004, the reason that I had chosen O2 was because it was the sponsor of Arsenal football team. 5 years later, after having enough time of weak signal in London and poor customer service (refused to send me a PAC number unless I could post a request letter to them, which I did, but I never received my PAC number), I decided to compare online mobile offers to get a new number, either Pay As You Go (top-up) or Monthly Contract.

Online Marketing Inspiration from O2 Campaign

Soon I made my decision to choose PAYG rather than monthly contract because I don’t really need a new mobile to replace my blackberry. I searched three major mobile service providers for free sim card, which were Vodafone, Orange and O2, (yeah, damn, I still couldn’t forget O2) and here were the results. Guess which service did I finally pick?

As you work for SEO, you  must remember famous seo expert quiz created by seomoz back to 2007, right?  Do you still remember what was your first time score, were you newbie, master or even DARKLORD? Well, today, Seomoz rolled out a Keyword Research Quiz for you to test your keyword research knowledge and of course, to have some fun at the same time. Unlike massive number of 75 questions in seo expert quiz (and it said only to take 10 minutes to finish..grrr, 8 seconds for one question), Keyword Research Quiz has only 17 questions, I am pretty sure you will be able to finish them within 5 – 10 minutes. Have some fun

keyword research test

It is yet another typical effective linkbaiting strategy, fun + knowledge testing + badge! According to the data analysed in backlink analysis tool, total 762 backlinks were found linking to seo expert quiz page, 261 of them were from the badge. Very impressive, isn’t it?

I have just finished the quiz test, and score was 82%, not that satisfied because I spent quite a lot of time on keyword research. So here I am going to share the questions that I had wrong answer.

In the world of Web 2.0, instead of the voice of website owner, customer voice becomes more and more important. Webmasters realised the necessity of customer satisfaction and many of them are yet to find out how to track and measure it. According to Avinash Kaushiv’s invaluable book -Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, he pointed out the importance to analyse the voice of customers in his multiplicity strategy. So what is this yet another free online survey tool?

free online survey tool

It’s 4qsurvey.com, collaborated by Avinash Kaushik and iPerceptions.com.

As long as you know a bit about Affiliate Marketing, you must have read Dennis Yu’s guest post on TechCrunch – How To Spam Facebook Like A Pro: An Insider’s Confession. Dennis Yu, as so called “affiliate industry insider”, who has a business website blitzlocal.com was called out by Jeremy Schoemaker(aka shoemoney.com) Basically, as Jeremy Schoemaker said, Dennis Yu was trying to fool the industry, many big names were involved, the top seo brand “SEOmoz”, tech mammoth “TechCrunch” and many others.

Yu, is a Chinese surname, it has different meaning by different characters (same pronunciation), one of the meaning is “Fool”. He seems to be really smart and fooled many big players in the short term, but as a long run business, he paid his reputation and he is done in this industry. Jeremy is really pissed off this time, you can feel the rage from his super lengthy post.

Let’s see what happened between Dennis Yu and Jeremy Schoemaker according to Schoemaker’s post. (I am not insider and I decided to trust Jeremy due to his reputation and many other voices)

How often do you want to give up blogging especially the passion is fading away? Do you feel it’s painful when you have to write a lengthy and compelling article after day job? How many times you just want to relax after a nice dinner?

There is an enormous amount of seo blogs being created every single day, but how many bloggers can keep working their bums off on writing useful content for a long time? Only a few of them. I am sure you want to be next Darren Rowse or any other succesful bloggers, but the first thing you have to do is KEEP WORKING, just like gym workout.

blogging-and-gym-workout

Have you been to gym often? If so, you will know blogging and gym workout have 5 things in common.