I am a big believer in “SEO is nothing without providing decent user experience to your visitors“. Imagine you ranked as #1 for many popular keywords, but your website is crap and people who enter your website cannot find what they want, they will definitely go away and never come back again.

Well, you must be curious how the hell I could learn website user experience from Gordon Ramsay’s TV Progam: Kitchen Nightmares. Before I tell you the full story, please let me quickly introduce this TV program to readers who have never watched it. Each episode of Kitchen Nightmares was about how Chef Gordon Ramsay helped a desperate restaurant and saved them from closing. I watched several episodes of Kitchen Nightmares during Christmas (check out my Xmas seo posts collection) because I simply love food and cooking. What surprised me was that running a restaurant was amazingly similar to running a website, and below are the lessons I learnt from this TV program.