I started using O2 service since I came to UK in 2004, the reason that I had chosen O2 was because it was the sponsor of Arsenal football team. 5 years later, after having enough time of weak signal in London and poor customer service (refused to send me a PAC number unless I could post a request letter to them, which I did, but I never received my PAC number), I decided to compare online mobile offers to get a new number, either Pay As You Go (top-up) or Monthly Contract.

Online Marketing Inspiration from O2 Campaign

Soon I made my decision to choose PAYG rather than monthly contract because I don’t really need a new mobile to replace my blackberry. I searched three major mobile service providers for free sim card, which were Vodafone, Orange and O2, (yeah, damn, I still couldn’t forget O2) and here were the results. Guess which service did I finally pick?