As the first step of Search Engine Optimisation, many SEOers often conduct a keywords analysis to choose the most appropriate terms to target. But some people also get confused by how many keywords they can target on a content page. SEOmoz posted an excellent article yesterday explaining how to employ multiple keywords for SEO.

seo synonyms keywords

Interestingly, Google search quality engineer, steve baker, wrote a post on official google blog to unveil how powerful Google actually is, Google can understand synonyms in your content! Then Matt Cutts blogged about it too!

As you work for SEO, you  must remember famous seo expert quiz created by seomoz back to 2007, right?  Do you still remember what was your first time score, were you newbie, master or even DARKLORD? Well, today, Seomoz rolled out a Keyword Research Quiz for you to test your keyword research knowledge and of course, to have some fun at the same time. Unlike massive number of 75 questions in seo expert quiz (and it said only to take 10 minutes to finish..grrr, 8 seconds for one question), Keyword Research Quiz has only 17 questions, I am pretty sure you will be able to finish them within 5 – 10 minutes. Have some fun

keyword research test

It is yet another typical effective linkbaiting strategy, fun + knowledge testing + badge! According to the data analysed in backlink analysis tool, total 762 backlinks were found linking to seo expert quiz page, 261 of them were from the badge. Very impressive, isn’t it?

I have just finished the quiz test, and score was 82%, not that satisfied because I spent quite a lot of time on keyword research. So here I am going to share the questions that I had wrong answer.

This is a post about paid search in SEM. How do you know if your paid search keywords are really used by customers? Do you know there is a big chance that you are wasting money on Google Adwords for useless keywords and you don’t even know? You might say this to against me, “We have well-organised Ad groups with two-words and three words phrase-match keywords that have high quality scores. We also put some negative keywords that prevents irrelevant clicks, the Return-on-Investment(ROI) is positive, therefore we are satisfied.” Well, you did a good job, but you could do a BETTER job if you know exactly what your targeting audiences are searching.

customer's exact google search query

Most of the Google Adwords advertisers have two things in common:

1. Start a new campaign with Brainstorming some keywords and then use Google Adwords Keyword Tool to expand the keywords list, it will more or less contain some guesses even if they are experienced. (I will explain why experience is not always working later)

2. Don’t know how to track exact paid keywords that customers use.

In order to better target right audiences and understand their search behaviors, you have to know what search queries your customers type in search engines.  So let us resolve these two problems one by one.